POI by Category Logos and Exporting to Excel

PiinPoint just got much better…

Summary of Updates

  • Logos load automatically for popular brands in POI by Category searches
  • Reports can now be exported into Microsoft Excel documents

POI Category Automatic Logos

PiinPoint is now able to detect popular brands and pre-load their logos when searching for POIs by category.  This feature saves time when trying to create better visual representations of a given area. These logos are crowd-sourced from other users as well as from Google. When a user within your organization makes a change to these logos or adds a new one, it will be reflected in your app as well!

You can even update the logos that are appear for each brand and your changes will be reflected in all of your colleagues’ accounts.

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Exporting to Excel

There are lots of ways to share your findings in PiinPoint, from online shareable links to hardcopy PDFs. Now you can also quickly export the reports you’ve been building in PiinPoint to convenient spreadsheets in .xlsx format. Once you’ve created a report you can select the “Export to Excel” Button which is located in the center of your report’s header to download your data in tables. This Excel spreadsheet will comprise multiple sheets encompassing an overview, Existing Locations, Points of Interest and demographics.


Compare Locations Feature

PiinPoint just got much better…

You can now quickly compare locations without having to leave the Search tool. Check out our new feature called “Compare Locations”!

What it Does

With Compare Locations, you now have the ability to look at demographic data for a number of locations at once, and get a quick comparison on them without having to print multiple reports.

How it Works

First, select the demographic criteria that you want to compare for two or more locations. For example, Population Density, Expenditures on Coffee, and HH Income.

Then, In the Search tool, find the location you’d like to compare on the map and define its trade area by Ring, Polygon, Drivetime heatmap or Walktime heatmap. Once you’ve completed drawing the trade area, select the Add to Comparison option in the menu.

You’ll now see a Quick Comparison chart appear in the top right corner.

Compare it against another location by drawing another trade area, for example, by Drivetime heatmap. Again, select the Add to Comparison option in the menu, and you’ll see it listed in the Quick Comparison chart.

You can remove a location from the quick comparison anytime by selecting the option to Remove Comparison in the trade area menu.

We hope you enjoy this new feature and get much use out of it!

Real Estate Feature

PiinPoint just got much better…

You can now view commercial real estate listings directly in PiinPoint! Check out our new feature called “Real Estate”!

What it Does

Now you can identify thousands of available listings in the vicinity of your ideal location.

With Real Estate, you can:

  • Find real time properties for sale or lease
  • Filter your property results by size per square foot and by price
  • Categorize findings by retail, commercial, industrial properties

How it Works

In the Search tool, select the Real Estate feature in the left hand menu. A menu will appear giving you several sliders and checkboxes.

To see your results, just toggle the ON icon.

  1. Filter the results to see properties that are for sale, check the For Sale box, then use the sliders to set the cost range on available properties
  2. Filter the results to see properties that are for lease, check the For Lease box, then use the sliders to narrow in on the available properties for lease by square foot, per year
  3. Use the sliders to set the size range by square foot, from 0 to 400,000
  4. Select the types of properties that you want to see, e.g. Retail, Land, Commercial, and more


Contribution Mapping in PiinPoint

PiinPoint is known for making time consuming mapping exercises into a few simple clicks. We’ve now released another one of these features, where we take on contribution mapping.

What it does

If you have customer origin data, you can quickly visualize the distribution of your customers and spending relative to one or more specific store locations. This makes building accurate trade areas much easier, allows you to assess potential cannibalization, and view gaps in store coverage.

This image shows total retail spending over a sample time period at a specific location in Yorkdale Mall:

You don’t have to have customer origin data to take advantage of this new feature. You can use contribution mapping to visualize the distribution of employees to determine the optimal office location.

This image shows the percent allocation of employees of an office building:

This feature is especially useful to retailers who have e-commerce platforms as well. Online sales can be visualized on a map alongside your locations to understand the behaviour of your customers, both online and offline.

How it Works

When uploading a file to display as aggregation to geographic boundaries, simply choose the “Contribution Layer” for the “Type of custom layer”:

Once uploaded, you can access the settings of the layer as shown here:

You can select the location(s) to show the contributions to, the geographic level to aggregate to, and the method of aggregation (sum, count, percent contribution).

Projects Feature

PiinPoint just got much better…

With a new feature that allows you to save multiple sessions in PiinPoint at a time. Introducing “Projects”!

What it Does

The Projects feature gives you the ability to create and save multiple “maps” in the Search tool. Now you can:

  • Stay in one geographic area on the map
  • Keep Points of Interest, Demographic layers, and Custom Layers toggled ON
  • Save your search for later

This new feature makes it easier to keep work separate for the various projects you have on the go.

How it Works

In the Search tool, select the Projects feature in the left hand menu. By default, there will be a project already created for you, called “New_Project”.

Select the + New Project option and a project menu will appear.  

  1. In the Project Menu, assign a name for the project e.g. Candidate XYZ in the Name field, and any relevant description in the Description field.
  2. The optional Skeleton field lets you create template maps (in other words, you can build a new project using an existing one as a starting point).
  3. If you would like to start from an empty map, simply select the Start Fresh option
  4. Select Create.

*All of your current projects will appear in the skeleton drop down as templates*

Switch Between Projects

If you want to work on a different Project, in the Search tool, simply navigate to the Projects feature in the left hand menu, choose the respective Project you’d like to work on and then select the blue Open button.

The project name and description can be changed at any time by clicking the Edit icon to the left of each project name.

If you no longer need a project, it can be deleted by clicking the ‘X’ to the right of the Open or Active buttons.

*Note: an active project can not be deleted*

POI Symbology, Regional Demographic Overview, Demographic Tables, Transit Data, and Rich Admin Settings

PiinPoint just got much better…

…With five new updates to the platform. Our team has made some very exciting changes that allow you to further customize Points of Interest logos, quickly get a demographic overview for an entire state or province, manage in-depth, custom demographic tables in reports, view transit data and give more control to administrative users on your company’s account.

Check them out!

Further Customize Points of Interest

You can already set custom logos for POI and custom layer pins, but now it’s even easier to get exactly what logo you need to appear on the map. You can now have the “golden arches” or the swoosh symbol right on the map, and also customize POI category pins with relevant images.

POI Name Symbology

Just as you can’t fit a square peg in a round hole, most logos are created in different shapes and sizes that don’t fit into the confines of a circle. Now you can further tailor your POI logos to show in the original shape of the brand symbol.  Check out the before and after shots below:



Prefer the pin shape of the original marker? Not to worry – you can also choose to keep logos cropped to the marker shape. See (941) 755-6601.

POI Category Symbology

If you’re searching for Points of Interest by category, you can now add a relevant image to the map to customize categories, in addition to assigning a colour scheme.



For step-by-step instructions on changing the shape of a POI by Name or Category, see posteternity.

Quick Regional Demographic Overview

Sometimes you want to just be able to see the demographic stats on a given variable for an entire state or province. You can do this from within the Search tool with one click and immediately see a demographic overview for whatever region you are currently navigated to, based on the demographic variables you’ve selected.

For step-by-step instruction on how, see 4232953297.

Show full Demographic Tables

Be able to compare demographic data right away by including an entire data set in your reports. Quickly define the columns being shown to report on the trade area, county, state/province, country or a series of radius sizes.

View Transit Data

Be able to see where the major transit routes are by simply toggling on Public Transit. Trains, subways, streetcars, you name it – it’s there.

For step-by-step instruction on how, see here.

Administrative Settings

The administrative settings panel has been updated to provide a rich, and in-depth overview on user status, types of roles, and more, so that you can easily manage your account.

We hope you enjoy these updates and get a lot of use out of them!


Text Annotation and Custom Image URLs for POI and Custom Layer logos

We’ve made new updates to PiinPoint that allow for even further customization in your search.

Text Annotations

Capture local market knowledge or key notes related to a particular location. Add text annotations right onto the map with the new Create a Label feature. Simply click on the A icon in the map tools menu along the top of the map.


Then click on the map where you want to place the center of your label. A text label menu will appear allowing you to insert your custom text.

Select Save and you will see your text on the map.

Custom Image URLs for Logos

Not only can you add company logos to any POI or Custom Layer pin, you can also now link in any image URLs for smaller brand logos.

Adding a custom image URL is easy. Within the Points of Interest feature, click on the pin to the left of the POI name. Within the Edit Symbology menu that appears, click on the Assign Logo button. A list will appear where you can add an image URL into the toolbar. Click the check mark button and it will save. Select Done, and see your POI with a custom URL image.



Traffic Counts

We know you’re going to be as excited as we are to hear our latest product update – PiinPoint now has Traffic Counts included in the platform!

To show Traffic Counts, go to the Basemaps feature in the Search tool and simply toggle the Traffic Count feature ON. Within seconds, see the number of cars that drive by a certain location on a given day and further analyze the value of a location.

Lighter blue dots indicate less traffic, while the darker blue dots indicate a high-traffic area.

Traffic Updates

Our traffic count data is sourced from open data sets of various municipalities and the US Dept. of Transportation. Traffic Count data in the platform is always being updated.

Currently within PiinPoint, there are traffic counts in the following US states; California, Florida, New York, the following Canadian regions; Toronto, Peel, plus complete highway coverage in the USA.




Report Printing, Sharing, and Customization

Summary of Updates

Printing customized reports to .pdf
Report sharing via link to non-users
POI creation assigning
Demographic variable ordering

Printed & Customized Reports

By popular demand, report printing has received a massive upgrade. We use much less paper to convey the same information as before. A printable report can be easily customized to show full screen maps, half screen maps, any combination of different data sets, and more. These reports should be much easier to print and distribute.

Report Sharing

If your organization has it enabled, reports can now be shared to the public with a click of the button. No need to create accounts for third parties as you can simply click ‘Share Report’ and have a URL generated that can be accessed from any computer. Don’t worry, all sensitive data is kept out of the public report.

Assigning Custom POI

Adding a new Point of Interest is now a little bit easier as we now display the search terms and categories you currently have listed on the tool. You can click one of your search terms to assign the new POI to that term.

Draggable Demographics

In the past, demographic variables that were shown in the legend when the demographics layer was turned on would have been based on order-of-being selected, but they are very simply the top 3 in order on the pane. Simply drag and drop a variable in the menu to choose which ones should display!

Batch Reporting, POI Symbology, and more!

Summary of Updates

  • Batch Reports for custom layers or current locations
  • POI Symbology
  • More POI Features like exact search
  • Printable Maps for A4, Letter, or A2 paper
  • Worldwide Drivetime polygons
  • Live Support

Batch Reports

We’re excited to release a feature that has been in high demand, which is batch reporting. You can now select a dataset, whether current locations or a custom point layer, and create a set of reports for the entire dataset, one report per data point. Create all of the reports that you need at the click of a button.

This new feature can be found in the Reports tab of the PiinPoint application, at the bottom of the page.

The process for creating a batch report set involves matching up which fields you would like to serve as the report title and comment, along with the Latitude and Longitude mappings, and choosing a Name for the report set.

That’s it! Create reports of your entire portfolio or developments in seconds.

POI Symbology

We’ve had custom symbology of point data, including logo matching, in our custom layers which has been a popular feature. We’ve now brought that to the POI search so you can search for POIs and have them presentation ready.

You can edit the symbology of a POI search by clicking the icon beside the search result.

From here, you can choose a color for the markers, or choose a logo that we’ve looked up for you.


More POI Features

Common problems with querying for POIs is that either the search is not specific enough, so results include some that shouldn’t be there, or the search is too specific, resulting in missing data. Based on the situation, you want to be able to control how specific that search is.

We’ve added a toggle where you can switch between an exact search and non-exact searches for each search result.


In the image below, I’ve searched for Macy’s as a non-exact search and get a lot of results where it includes stores around or within Macy’s. If I want to make this more specific to only show Macy’s locations, I toggle the exact search/non-exact search link in the result.


Now I can see the Macy’s location without noise.


We have also added the ability to edit POIs in your reports, which is saved automatically!

Printable Maps

We know that being able to print out or make a PDF of your maps is important, so we have added print functionality to the Search page. Simply click the printer icon in the top-right corner and select your paper size of preference.

(562) 656-9884

Once selected, an interface will pop up allowing you to select the area you want to be visible when printed like this:

(254) 669-2657

Notice the green and red buttons to cancel or submit:

Once you have selected a printing area, a printer dialog will show up within Chrome that looks like this:

Make sure you adjust the settings on the left to the paper type you had selected earlier:


And then you are ready to save as a PDF or print!

Worldwide Drivetime

As you can see in the above screenshots, the drivetime polygons now work anywhere in the world! Use this to get a snapshot at the road networks in major cities outside of just Canada or the US, or as an aid in locating stores internationally.

Live Support

We have added live support to the tool; now you are just a click away from reaching us if you ever have any questions or need help. We are available to help whenever you need us, so feel free to message us about any questions you have, or even give us any feedback you might have, we are always open to hearing your opinions on PiinPoint.

Just click on this button in the top right hand corner:


And send us a message within the application:


We hope you enjoy these new updates!