A brand is no longer what we tell the customer it is – it is what other customers tell each other it is.
Our Case Studies
Content Partner: Likewise Media
Agency: Mindshare | Content +
Date: July 2017
This campaign objective is to encourage audiences of Singapore to not let another moment of care pass them by; help make caring contagious by sharing a moment of care by tagging with #ShareKleenexCare.
Kleenex will engage Fann Wong for a documentary-style video featuring compelling, real-lift stories, showing meaningful gestures of care and encouraging the Singapore audiences to show gratitude to others.
TotalÂ Reach:Â 1,404,043
TotalÂ Engagements:Â 7,762
TotalÂ Views:Â 93,125
TotalÂ Share:Â 69